The iGaming sector has experienced massive growth in recent years. With this growth, the level of competition in the industry has also increased.
This has forced casinos to come up with strategies to enable them to remain competitive. Among the many strategies devised is the use of loyalty programmes. Primarily, these are reward schemes with exclusive bonuses and promotions enjoyed by players who remain loyal to an online casino.
Casinos use these incentives as a way of retaining existing customers. Besides this, they are also used to entice new players to join a casino with the promise of exciting perks.
- The more you play with real money, the more loyalty points you earn.
- In most casinos not on Gamstop, loyalty programmes have levels. The more you play, the higher you go, and the more benefits you get to enjoy.
Reward / Bonus Points
Casinos with loyalty programmes use a point system to reward players who qualify to be members. Usually, there are levels and as you continue to place real money bets, you advance from one level to the next. Each level might offer different types of rewards, with those at the top enjoying exclusive bonus offers.
For instance, at the starting level, you may be awarded a reload bonus or some free spins on specific games or games of your choice. At the top level, you might get a fully paid trip during a special occasion such as your birthday.
Different game types contribute varying numbers of points. You might find that for every £1 you spend on slots, you earn 1 point while you may need to spend £10 on table games to earn the same points. The number of points awarded for various game types varies from one casino to another.
Often, casinos run promotions during which certain games reward you with more points than usual. You can always take advantage of this since the promotions, in most cases, are open to both new and loyal players. Leaderboard contests, game competitions and tournaments are the other avenues you can use to increase your points.
How Can I Join A Loyalty Programme?
Many casinos have a system in place that automatically enrols you in the loyalty programme once you sign up. For others, you might be required to contact the customer service team for you to be added to the programme. Others use an invitation system. In this case, a casino will invite you to join its programme once you meet its criteria to qualify as a loyal player.
For instance, they may require you to wager a certain amount or to have made a set number of deposits of real money into your account. Once you match the criteria you will automatically be invited to become a member.
Rules and Limitations
Loyalty programmes have their rules, which you should observe if you wish to have the privilege that comes with them. Casinos usually list these rules for you to check out before you start playing. This is where you will also find any limitations.
These are things that can hinder you from becoming a part of the casino’s programme or that can even result in your membership being revoked. Every casino has its own set of rules and limitations.
If you’ve read those for Casino A, don’t assume they are the same for Casino B. Always read through them to know what is expected.
Rewards For Playing
With the rising level of competition in the iGaming sector, casinos have to come up with new ways to keep their existing customers as well as attract new ones. Loyalty programmes have been proven to work well in achieving this.
Every casino hosting a loyalty programme will have unique bonus offers for their loyal customers. Being a loyal player on a given site will allow you to enjoy the various rewards offered by these programmes. The best part is that you’ll get rewarded for playing your favourite games.
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